WhatsApp Marketing Kenya — Turn Every Conversation Into a Customer

Over 22 million Kenyans use WhatsApp daily. It’s where business happens — deals are closed, referrals are made, and purchasing decisions are influenced before a single phone call. Metridata helps Kenyan businesses build WhatsApp marketing systems that generate consistent leads and sales automatically.

Why WhatsApp Marketing Works in Kenya

• 98% message open rate — no other channel comes close
• Messages read within 90 seconds on average
• Kenyans prefer WhatsApp over phone calls and email for business communication
• Works for every business size — from a solo consultant to a hospital
• Completely free to use — no ad spend required

WhatsApp Marketing Services We Offer

WhatsApp Business Setup and Optimisation

We set up your WhatsApp Business profile correctly — business description, catalogue, auto-replies, quick replies, and away messages. A properly configured WhatsApp Business account converts significantly more inquiries into sales.

WhatsApp Lead Capture Integration

We add a WhatsApp button to your website, Google Business Profile, email signature, and social media pages. Every click routes directly to your WhatsApp with a pre-filled message — making it effortless for potential clients to contact you.

WhatsApp Broadcast Strategy

We build and segment your broadcast lists — past clients, warm prospects, cold contacts — and create a weekly content calendar of messages, tips, and offers. Personal-feeling messages that go out to hundreds of contacts simultaneously.

WhatsApp Automation Flows

Using WhatsApp Business API tools, we set up automated sequences that qualify leads, send brochures, book consultations, and follow up — all without manual effort. Your WhatsApp works for you 24 hours a day.

Click-to-WhatsApp Ad Campaigns

Facebook and Instagram ads that send prospects directly into a WhatsApp conversation instead of a landing page. One of the highest-converting ad formats for Kenyan businesses — especially for real estate, clinics, and education.

Who This Is For

• Real estate agents — capture property inquiries from ads directly into WhatsApp conversations
• Clinics and hospitals — appointment booking and patient follow-up via WhatsApp
• Schools and colleges — intake inquiries, tour bookings, and parent communication
• Consultants and coaches — qualify leads and book discovery calls automatically
• Retailers — order updates, promotions, and customer service on WhatsApp
• Any business that wants to convert more of its existing website and social media traffic

WhatsApp Marketing Package

Setup Package — KES 8,000 (one-off): WhatsApp Business profile optimisation, broadcast list strategy, website integration, auto-reply setup, and team training.

Monthly Management — KES 10,000/month: We manage your broadcasts, create weekly content, monitor responses, and report on leads generated each month.

Start Turning WhatsApp into Your Best Sales Channel

Book a free strategy call. We will audit your current WhatsApp setup and show you exactly what to add to generate more inquiries from the contacts you already have.

Book a Free Strategy Call | WhatsApp: +254 792 672500 | Email: sales@metadata.co.ke