Bulk SMS Marketing Kenya — Reach Every Customer, Instantly

With over 22 million Kenyans active on their phones daily, Bulk SMS is the most direct, highest-converting marketing channel available to your business. A 98% open rate. Messages read within 90 seconds. No internet required.

Metridata provides managed Bulk SMS marketing services and a self-service SMS platform for businesses across Kenya on Safaricom and Airtel networks.

Why Bulk SMS Works in Kenya

• 98% of SMS messages are opened — vs 20% for email
• Average read time: under 90 seconds after delivery
• Works on all phones — no internet or smartphone required
• Reaches Safaricom and Airtel subscribers simultaneously
• Branded Sender ID so customers know it’s you

Bulk SMS Packages Kenya

Starter — 1,000 SMS

KES 600 | Best for small campaigns and testing. Includes delivery report.

Standard — 10,000 SMS

KES 5,000 | Our most popular package. Includes branded sender ID setup support, delivery tracking, and campaign strategy.

Business — 25,000 SMS

KES 11,250 | For regular campaigns. Includes contact list management, personalisation, and monthly reports.

Enterprise — 100,000 SMS

KES 35,000 | For large organisations, SACCOs, and schools. Full managed service available.

Your Self-Service SMS Platform

Every Metridata SMS account includes a browser-based dashboard where you can:

• Upload and manage your contact lists
• Compose and schedule messages
• Track delivery in real time
• Access your API credentials for system integration
• Top up units anytime — units never expire

Sender ID Registration Kenya

Register your brand name as the SMS sender on Safaricom and Airtel for KES 6,500 per network. Requirements: Certificate of Incorporation, KRA PIN, and Letter of Authorization.

Who Uses Bulk SMS in Kenya?

• Clinics and hospitals — appointment reminders, health campaigns
• Schools and colleges — intake season outreach, fee reminders
• Real estate agents — new property alerts to buyer lists
• SACCOs and microfinance — loan repayment reminders, promotions
• Retailers and e-commerce — flash sales, promotional campaigns
• NGOs and churches — event announcements, stakeholder updates

Get Started with Bulk SMS Kenya Today

Book a free strategy call and we will help you plan your first campaign, register your Sender ID, and load your first units — all within 24 hours.

Book a Free Strategy Call | WhatsApp: +254 792 672500 | Email: sales@metadata.co.ke