🎯 GOOGLE ADS & FACEBOOK ADS — KENYA & ACROSS AFRICA
Paid Ads That Generate
Real Leads in Kenya & Africa
Organic growth takes time. Paid advertising puts your business in front of the right people today. Metridata manages Google Ads and Facebook and Instagram campaigns for businesses across Kenya and Africa — with one focus: qualified leads at the lowest possible cost per result.
Management from KES 8,000/month · Ad spend separate & transparent · Monthly lead reports · No long-term lock-in
Google Ads Starter
KES 8,000
per month management
✅ 1 platform ✅ Weekly optimisation ✅ Monthly report
Most Popular
KES 15,000
per month — Google + Facebook
✅ 2 platforms ✅ A/B testing ✅ Landing page integration
Performance Model
KES 10K + 15%
of ad spend — aligned incentives
✅ Best for KES 30K+ monthly budgets
12M+
Kenyans on Facebook & Instagram
High
Purchase intent via Google Search
100%
Transparent ad spend separation
Monthly
Lead & cost-per-result reporting
Two Powerful Channels — One Managed Team
🔍
Google Ads — Kenya & Africa
Google Ads places your business at the top of search results when someone in Kenya or across Africa searches for exactly what you offer. Unlike social ads that interrupt people, Google targets those already looking for your service — right now, with high purchase intent.
What we do:
✅ Keyword research — high-intent Kenya and Africa-specific searches
✅ Ad copywriting — headlines and descriptions that compel clicks
✅ Campaign structure and bid strategy
✅ Ongoing optimisation and negative keyword management
✅ Monthly performance reporting with clear lead metrics
BEST FOR:
Clinics, lawyers, accountants, schools, real estate agents, contractors — any service business where customers search before buying.
📱
Facebook & Instagram Ads — Kenya & Africa
With over 12 million Kenyans and hundreds of millions of Africans on Facebook and Instagram, paid social lets you reach a precisely targeted audience — by location, age, interests and behaviour. Especially powerful for brand building, new product launches and click-to-WhatsApp campaigns.
What we do:
✅ Audience research — Kenya-first, Africa-wide targeting available
✅ Ad creative — copy, graphics and video briefs
✅ Click-to-WhatsApp ads — prospects go straight into WhatsApp
✅ Retargeting for website visitors and engaged audiences
✅ A/B testing and monthly reach and lead reporting
BEST FOR:
Real estate developers, schools during intake, clinics, e-commerce, event promotion, retail and any business wanting fast reach to a large targeted audience in Kenya and beyond.
How We Are Different from Other Ad Agencies in Kenya
💰
We Separate Ad Spend from Fees
Your budget goes to ads — not our overhead. Ad spend is paid directly to Google or Meta. Our fee is purely for management and strategy.
🖥️
We Build the Landing Pages Too
Ads without a good landing page waste budget. We build conversion-optimised pages alongside every campaign — not just the ads but the pages they send traffic to.
📊
We Report on Leads, Not Clicks
You always know what your ad spend is generating in actual leads, WhatsApp inquiries and sales — not vanity metrics like impressions and reach.
🔓
No Long-Term Lock-In
Month-to-month management. We keep your business by delivering results — not by contracts. Cancel any month with 30 days notice.
Start Generating Leads with Paid Ads in Kenya & Africa
Book a free strategy call. We’ll review your online presence, identify the best ad platform for your business and give you a realistic projection for what your budget can generate — no obligation.
Call/WhatsApp: +254 792 672500 · Email: sales@metadata.co.ke
