Google Ads & Facebook Ads Kenya — Paid Advertising That Generates Real Leads

Organic growth takes time. Paid advertising puts your business in front of the right people today — while your SEO and content strategy builds in the background. Metridata manages Google Ads and Facebook and Instagram advertising campaigns for businesses across Kenya, with a singular focus: generating qualified leads and sales at the lowest possible cost per result.

Google Ads Management Kenya

Google Ads places your business at the top of search results when someone in Kenya searches for exactly what you offer. Unlike social media ads that interrupt people while they scroll, Google Ads targets people who are already looking for your product or service — right now, with high purchase intent.

What We Do

• Keyword research targeting high-intent Kenya and Nairobi searches
• Ad copywriting — headlines and descriptions that compel clicks
• Campaign structure and bid strategy setup
• Landing page recommendations to maximise conversion rate
• Ongoing bid optimisation and negative keyword management
• Monthly performance reporting with clear lead and cost metrics

Best For

Businesses where customers actively search before buying — clinics, lawyers, accountants, schools, real estate agents, contractors, and any service business where search intent is high.

Facebook and Instagram Ads Kenya

With over 12 million Kenyans on Facebook and Instagram, paid social advertising is one of the most powerful ways to reach a targeted audience — by location, age, interests, income level, and behaviour. Facebook Ads are particularly effective for building brand awareness, launching new products, and running time-sensitive campaigns.

What We Do

• Audience research and targeting strategy — Nairobi and Kenya-specific segments
• Ad creative — copy, graphics, and video briefs
• Campaign setup: awareness, lead generation, or conversion objectives
• Click-to-WhatsApp ad setup — sends prospects directly into your WhatsApp
• Retargeting campaigns for website visitors and engaged audiences
• A/B testing of ad creative and audiences
• Monthly reporting with reach, leads, and cost per result

Best For

Real estate developers, schools during intake season, clinics, e-commerce, event promotion, retail, hospitality, and any business wanting to reach a large targeted audience in Kenya quickly.

Paid Advertising Packages Kenya

Starter — KES 8,000/month management fee

One platform (Google or Facebook). Campaign setup, weekly optimisation, monthly report. Minimum ad spend: KES 10,000/month (paid directly to Google or Meta — not to Metridata).

Growth — KES 15,000/month management fee

Two platforms. Full campaign management, A/B testing, landing page integration, bi-weekly optimisation, monthly strategy call. Minimum ad spend: KES 20,000/month.

Performance — KES 10,000/month + 15% of ad spend

Our performance model — we earn more when your campaigns perform better. Best for businesses with KES 30,000+ monthly ad budgets who want aligned incentives.

How We Are Different from Other Agencies in Kenya

• We separate ad spend from management fees — your budget goes to ads, not our overhead
• We build landing pages alongside campaigns — not just the ads but the pages they send traffic to
• We report on leads, not just clicks — you always know what your ad spend is actually generating
• No long-term lock-in — month-to-month. We keep your business by delivering results, not by contracts.

Start Generating Leads with Paid Ads in Kenya

Book a free strategy call. We will review your current online presence, identify the best ad platform and approach for your business, and give you a realistic projection for what your budget can generate.

Book a Free Strategy Call → | WhatsApp: +254 792 672500 | Email: sales@metadata.co.ke