METRIDATA INSIGHTS · ARTICLE ARCHIVE
Digital Marketing
WhatsApp, bulk SMS, Google and Facebook ads, and other ways to reach customers online in Kenya and across Africa
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Google’s AI Answers Are Eating Your Clicks: How Kenyan Businesses Get Cited Instead
Read article →: Google’s AI Answers Are Eating Your Clicks: How Kenyan Businesses Get Cited InsteadGoogle’s AI Mode has been live in Kenya since August 2025, and AI answers are cutting clicks on informational searches. Here is what the data shows and six…
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Your M-Pesa Customer List Is Not a Marketing List: What Kenya’s Data Regulator Has Been Saying
Read article →: Your M-Pesa Customer List Is Not a Marketing List: What Kenya’s Data Regulator Has Been SayingPaying you through M-Pesa does not mean a customer agreed to promotional SMS or WhatsApp messages. Here is what recent ODPC decisions say, and a one-week cleanup for…
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WhatsApp Replies Stop Being Free on 1 October: What Kenyan Businesses Need to Do This Week
Read article →: WhatsApp Replies Stop Being Free on 1 October: What Kenyan Businesses Need to Do This WeekFrom 1 October 2026 Meta starts charging for service replies on the WhatsApp Business Platform. Here is who it affects, what it could cost in Kenya, and five…
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Growth Starter, Lead Generation Engine, or Growth Accelerator: Which Metridata Package Is Right for You?
Read article →: Growth Starter, Lead Generation Engine, or Growth Accelerator: Which Metridata Package Is Right for You?Not sure whether you need a website, a lead system, or full-stack growth support? Here’s how to tell which of Metridata’s three growth packages actually fits where your…
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Your Hotel Is Fully Booked on Booking.com. So Why Are You Still Losing Money?
Read article →: Your Hotel Is Fully Booked on Booking.com. So Why Are You Still Losing Money?High occupancy through Booking.com and Expedia can still mean thin margins. Here’s what OTA commission actually costs Kenyan hotels and guesthouses, and how to shift more bookings direct…
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Google Ads vs Facebook Ads Kenya (2026): Costs, Targeting & Which One Gets You Customers
Read article →: Google Ads vs Facebook Ads Kenya (2026): Costs, Targeting & Which One Gets You CustomersGoogle Ads or Facebook Ads? Real 2026 Kenyan cost benchmarks, which platform fits which type of business, and the budget mistakes quietly draining ad spend every month.
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Bulk SMS Marketing Kenya 2026 – The Complete Guide for Businesses
Read article →: Bulk SMS Marketing Kenya 2026 – The Complete Guide for BusinessesSMS still gets a 98% open rate and works without internet. Most Kenyan businesses use it badly anyway. Here’s what bulk SMS actually costs in 2026, the compliance…
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WhatsApp Marketing Kenya 2026: The Complete Guide for Businesses
Read article →: WhatsApp Marketing Kenya 2026: The Complete Guide for BusinessesA step-by-step guide to using WhatsApp Business to find leads, follow up with prospects and close sales for your Kenyan business in 2026.
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Your Competitors Are Getting Leaner and Faster. Here’s What They Know That You Don’t.
Read article →: Your Competitors Are Getting Leaner and Faster. Here’s What They Know That You Don’t.Kenya’s economy is growing, but a divide is forming between businesses that have built digital tools into how they work and those still running on legacy processes. The…
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Why Your Business Is Busy But Your Phone Isn’t Ringing From Online
Read article →: Why Your Business Is Busy But Your Phone Isn’t Ringing From OnlineYou have a website. You post on social media. You’ve even run a few ads. So why are your best leads still coming from referrals, and why is…
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Google My Business Kenya: Complete Setup & Optimisation Guide (2026)
Read article →: Google My Business Kenya: Complete Setup & Optimisation Guide (2026)Google My Business (now Google Business Profile) is the single most impactful free marketing tool for Kenyan businesses. Here’s the complete setup and optimisation guide to get your…
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Your Property Listings Are Online. So Why Isn’t Your Phone Ringing?
Read article →: Your Property Listings Are Online. So Why Isn’t Your Phone Ringing?The Kenyan real estate market is competitive and increasingly digital. Here’s why most agents and developers get visibility but not inquiries — and the system that fixes it.…
