Nairobi, Kenya · Since 2023
We Help Organisations in Africa and Overseas Grow, Use Data and Adopt AI
Metridata Smart Technologies is a growth, data and AI partner based in Nairobi. We build websites, run search and ads, set up WhatsApp and SMS follow-up, test AI systems and train teams to use them, for businesses and organisations in Kenya and beyond. Every project starts with a free 20-minute call where we tell you what to fix first.
50+
Businesses served
20,000+
Leads generated for clients
7 days
Average website launch time
12+ months
Average client retention
Our story
Why We Started Metridata
Metridata began in Nairobi in 2023 with a simple observation. Many Kenyan businesses already had a website, a Facebook page and a WhatsApp number, but the three were not working together, so enquiries slipped through.
It usually goes like this. Someone searches Google for a service, opens a slow website with no obvious next step, and calls a competitor instead. The business never learns it lost that customer.
We set out to close that gap. We start from what you want, for example more enquiries or more bookings, and work backwards to the website, search, ads and messaging that will get you there on your budget.
Strategy, web development, search, paid ads, messaging, AI testing and training all sit under one roof, so you deal with one team instead of five suppliers.
Vision and goal
Where We Are Headed
Our vision
A Kenya and an Africa where any business, whatever its size, can be found online and chosen by customers who are ready to buy.
Our goal
To give each client a website, search presence and messaging setup that turns online attention into paying customers, and to keep improving it every month after launch.
Core values
What We Hold Ourselves To
Customer-obsessed
We start every project from your customers: what they search for, where they hesitate and what makes them call. Your goals shape the plan, not our favourite tools.
Accountable
We agree scope, timeline and cost in writing, report every month and own our mistakes. If something is not working, you hear it from us first.
Delightful
Good work should be pleasant to receive. We reply quickly, explain things plainly and hand over clean, fast websites you are proud to share.
Idealistic
Small and mid-sized African businesses deserve the same quality of digital tools that large companies get, at prices they can afford.
Why clients choose us
What to Expect When You Work With Us
You own everything
You own the domain, the hosting account and every file. We hand over full access when the site goes live, and we never charge platform fees.
Built for phones and WhatsApp
More than 80% of Kenyan internet users browse on a phone. Every site we build is mobile-first and includes a WhatsApp button with a pre-filled message, at no extra cost.
Prices and timelines up front
Starter websites cost from KES 25,000 and go live in about 7 days once we have your content. Every proposal spells out scope, timeline and cost before work begins.
We keep going after launch
Clients stay with us for 12 months or more on average. We report every month, fix what is not working and build on what is.
What we do
What We Build and Run
Websites that bring in enquiries
Mobile-first websites and landing pages with a WhatsApp button on every page. Starter sites cost from KES 25,000.
Search and paid ads
Local SEO, Google Business Profile, Google Ads and Facebook and Instagram campaigns, with monthly reporting on leads and cost.
WhatsApp, SMS and social media
WhatsApp follow-up flows, bulk SMS from KES 600 for 1,000 messages, and social media management for Facebook, Instagram and LinkedIn.
Apps and branded ringback tones
Android and iOS apps with M-Pesa integration, and corporate ringback tones on Safaricom from KES 5,200.
Part of a larger team or organisation? We also run digital transformation training and independent AI testing, and leadership teams can book a Strategy Conversation. See all services and pricing.
How we work
How a Project Runs
01
Strategy call
Free and 20 minutes long. We review your online presence and tell you what is missing and what to fix first.
02
Proposal and scope
A written breakdown of what we will build, how long it takes and what it costs, in plain language.
03
Build and launch
Websites launch in about 7 days, SMS campaigns within 24 hours, and ads within a week.
04
Optimise and grow
We report monthly, fix what is not working and build on what is. Most clients stay with us for a year or more.
Our team
The People Who Plan, Build and Run Your Project
Strategy, web development, search, ads and messaging, handled by specialists who work on your account.
Sangwen Keima
Head of Strategy and Delivery
Leads strategy and delivery on client projects, from the first call through launch and monthly reporting.
Brian Kiprop
Lead Web Developer
Builds fast, mobile-first websites and connects them to M-Pesa, WhatsApp and booking tools, so visitors can pay or get in touch without friction.
Faith Wanjiru
SEO and Content Strategist
Researches what your customers search for and shapes your pages, Google Business Profile and articles to match, so the right people find you first.
Kevin Otieno
Paid Ads and Performance Manager
Plans and runs Google and Facebook campaigns, tracks the cost of every lead and moves budget toward what actually brings in enquiries.
Mercy Achieng
Social Media and Community Manager
Plans and publishes content on Facebook, Instagram and LinkedIn, and answers your audience so your pages stay active and sound like you.
Dennis Mutua
WhatsApp, SMS and Automation Specialist
Sets up WhatsApp and bulk SMS campaigns and follow-up flows, so every new enquiry gets a quick reply and a clear next step.
Linet Chebet
Brand and Graphic Designer
Designs logos, social graphics and page layouts that keep your look consistent across your website, adverts and print.
Peter Kamau
Training and AI Enablement Lead
Runs team workshops and tests AI tools, from chatbots to agents, so organisations adopt them with a clear plan and known limits.
Our work
Sites We Have Built for Clients
Three recent projects. Each one links to the live website.
Nairobi Forensics LLP
Forensic services, Nairobi
Clients check a forensic firm online before they get in touch. We built a mobile-first site with clear service pages, one obvious way to make contact and a WhatsApp button on every page.
Tusha Academy
Education, Kenya
Parents and students compare academies on their phones. The site explains the programmes, shows how to enquire and loads quickly on mobile data, with Moodle LMS integration for students.
Spicas Nursing Home
Healthcare, Kenya
Families want plain information and a quick way to ask questions. The site uses plain-language pages, visible contact details and a WhatsApp button, and is set up for local search.
Client testimonials
What Our Clients Say
★★★★★
“Metridata built our academy website with full Moodle LMS integration. The system works flawlessly. Delivered on time — responsive team throughout.”
Academy Director
E-learning & LMS, Nairobi
★★★★★
“Three websites built for my different businesses — every one delivered on time with great quality. Metridata understands what growing businesses actually need.”
Business Founder
Personal Branding & Lifestyle, Nairobi
★★★★★
“From the ringback tone to the website — everything was handled professionally. Our clients reach us easily now and we look credible online.”
Managing Director
Professional Services, Nairobi
Trusted by
Businesses and organisations we have worked with
Want to learn digital marketing yourself?
We also teach a practical, virtual Digital Marketing Course. Packages start from KES 7,000, and every module ends with a deliverable you can show a client or an employer.
Find Out What Your Online Presence Is Missing
Book a free 20-minute strategy call. We will review your website and online profiles and tell you what to fix first. There is no cost and no obligation.
Call or WhatsApp +254 792 672500 · Email sales@metadata.co.ke · Monday to Saturday, 8am to 7pm EAT