Many businesses, especially SMEs (small and medium-sized enterprises) face unique challenges in the digital age. With limited resources and a need to stay agile, it can be difficult to keep up with the latest technology and digital trends. That’s why our digital transformation virtual workshop starting 17th to 19th July 2024 is an excellent opportunity for you to embrace digital transformation and transform your business for the digital age.

In today’s rapidly changing business landscape, digital transformation has become a key driver of growth and success. With the rise of new technologies and digital trends, businesses must embrace digital transformation in order to stay competitive and meet the evolving needs of customers. But what exactly is digital transformation, and how can businesses leverage it to achieve success in the digital age?

Digital transformation is the integration of digital technology into all areas of a business, resulting in fundamental changes to how the business operates and delivers value to customers. It involves the use of technology to automate processes, improve customer engagement, and drive innovation. By leveraging digital transformation, businesses can achieve significant benefits, including increased efficiency, enhanced customer experiences, and improved competitiveness.

A comprehensive guide to our digital transformation virtual workshop:

Here’s an outline on what you will gain from our digital transformation training bootcamp.

1) Understanding Digital Transformation

• Definition of digital transformation
• Understanding the drivers and benefits of digital transformation
• Case studies of successful digital transformations
• Key challenges and risks associated with digital transformation

2) Digital Strategy Development

• Identifying business objectives and aligning with digital strategy
• Developing a digital roadmap
• Assessing technology infrastructure and capabilities
• Understanding the customer journey and mapping out touchpoints
• Identifying opportunities for innovation and disruption

3) Digital Marketing and Customer Experience

• Understanding digital marketing channels and tactics
• Developing a content marketing strategy
• Creating a customer-centric approach to digital marketing
• Measuring the effectiveness of digital marketing campaigns
• Creating a seamless and personalized customer experience across digital touchpoints

4) Digital Transformation Execution and Change Management

• Developing an implementation plan for digital transformation
• Change management and communication strategies
• Overcoming resistance to change
• Managing risk and ensuring cybersecurity
• Measuring and evaluating the success of digital transformation

5) Innovation and Emerging Technologies

• Introduction to emerging technologies (e.g. AI, blockchain, IoT, AR/VR)
• Identifying potential applications for emerging technologies
• Evaluating the potential benefits and risks of implementing emerging technologies
• Creating an innovation culture and fostering creativity

This training outline covers the key areas that are essential to a successful digital transformation journey, including strategy development and execution, digital marketing and customer experience, innovation and emerging technologies, and change management. It also includes practical guides and session QnA to ensure that participants obtain optimal knowledge to succeed in the digital space.

How To Register

Dates: 17th to 19th July 2024.

Investment: KES 1,500

Early Bird: KES 1,050 (before 15th July, 2024)

Payment

• Go to Lipa na Mpesa

• Buy Goods and Services

• Till No.: 8261714

• Amount: KShs. 1,500

After payment, submit your details below and you will receive an email from us with more information.

For queries, email events@metadata.co.ke or call/WhatsApp +254-725-254412