📅 Dates: 3rd – 28th March 2025
⏰ Time: 7:30 PM – 8:30 PM (EAT) (Monday to Thursday)
🌐 Location: Online (Zoom)
💰 Fee: KES 8,500
📜 Certification: Provided upon successful completion

Overview

Digital marketing is evolving rapidly, and businesses that stay ahead of the trends drive more engagement, attract the right customers, and maximize sales. Our Virtual Digital Marketing Training is designed to equip entrepreneurs, marketers, and business owners like you with practical, up-to-date strategies to dominate the digital space.

This 4-week, intensive, hands-on training will teach you everything from social media marketing and SEO to paid advertising and AI-driven marketing automation. You’ll walk away with the knowledge, tools, and confidence to implement high-impact digital strategies for your business or career.

What You’ll Learn

Our training is structured into four weeks, with each week covering a major area of digital marketing:

📌 Week 1: Foundations of Digital Marketing

✅ Understanding the digital marketing ecosystem in 2025
✅ Building a results-driven digital strategy
✅ The role of AI in modern marketing
✅ The customer journey: Awareness, consideration & conversion
✅ Branding in the digital era

📌 Week 2: Social Media Marketing & Content Strategy

✅ Mastering Facebook, Instagram, LinkedIn, X (Twitter), and TikTok for business
✅ Content creation strategies – crafting viral and engaging posts
✅ Social media advertising (Meta & LinkedIn Ads)
✅ Influencer marketing and user-generated content
✅ Community engagement & reputation management

📌 Week 3: SEO, Google Ads & Website Optimization

✅ Search Engine Optimization (SEO) best practices in 2025
✅ How to rank higher on Google with AI-driven SEO tools
✅ Google Ads: Running high-converting PPC campaigns
✅ Keyword research, backlink strategies & content ranking
✅ Website optimization for faster loading and better user experience

📌 Week 4: Email Marketing, Automation & Analytics

✅ Email marketing that converts: Strategies & tools
✅ AI & automation for digital marketing efficiency
✅ Retargeting & remarketing campaigns
✅ Data analytics – measuring success & improving ROI
✅ Practical case studies & campaign implementation

Who Should Attend?

🎯 Business owners & entrepreneurs
🎯 Marketing & sales professionals
🎯 Social media managers & content creators
🎯 Anyone looking to launch or scale a career in digital marketing

Benefits of Attending

✔ Practical Learning – Hands-on sessions with real-life examples
✔ Expert-Led Training – Sessions taught by industry professionals
✔ Exclusive Resources – Access to templates, guides & AI-powered tools
✔ Certification – Get a recognized certificate upon course completion
✔ Networking Opportunities – Connect with like-minded professionals

Requirements for Attendance

🔹 A laptop or smartphone with a stable internet connection
🔹 A working email address for communication and assignments
🔹 An eagerness to learn and apply digital marketing strategies
🔹 Basic computer knowledge (no prior marketing experience required)

FAQs

Q1: Will I receive a certificate?
Yes! All participants who complete the training will receive a certificate of completion.

Q2: What if I miss a session?
All sessions will be recorded and shared with registered participants.

Q3: Do I need prior experience in digital marketing?
No, the training is designed for beginners and intermediate learners alike.

Q4: How do I make payments?
To confirm your spot, pay KES 8,500 via Mpesa Till No. 8261714 and send proof of payment to events@metadata.co.ke or WhatsApp +254 725 254412.

Q5: How do I register?
1. Make the payment via Mpesa Till No. 8261714
2. Send proof of payment, your full name, and email to events@metadata.co.ke or WhatsApp +254 725 254412
3️. Receive your confirmation and Zoom link for the sessions

📌 For more details contact +254-725-254412

Don’t miss out on this powerful learning experience! 🚀

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