About Metridata: Smart, Simple, Human-Centered Technology (Nairobi, Kenya)
We simplify digital complexity so Kenyan businesses can grow.
Metridata builds human-centered websites, apps, automation and data solutions that help SMEs and enterprises in Nairobi and across Kenya attract customers, cut costs, and make smarter decisions.
Kenya: the digital moment (short market snapshot)
Kenya’s digital ecosystem is maturing fast. There are over 27 million active internet users and online penetration is approaching half the population, making digital channels critical for customer reach.
Mobile and mobile money power most online commerce in Kenya. M-PESA alone serves tens of millions of customers. So, mobile-first design and payment integrations are essential.
SMEs are actively adopting digital payments, automation and online marketing to increase resilience and sales. Companies that move quickly gain measurable advantages.
What we do
We partner with Kenyan businesses to remove digital friction and create systems that actually work.
- Digital Marketing (SEO, Social & Paid Ads) – campaigns built for local search and customer behaviour in Kenya.
- Web & App Design (Nairobi-ready) – responsive, accessible, mobile-first sites and progressive web apps that convert.
- Automation & CRM Integrations – connect payments (M-PESA), WhatsApp/Bulk messaging, CRMs and workflows to reduce manual work.
- Custom Software & Systems – practical business apps (inventory, bookings, staff tools) that scale without complexity.
- Data & Analytics – dashboards and reports that turn your data into decisions.
30
+
Consultants
with expertise across design, development, and growth
100
+
Happy Businesses
served across sectors (SMEs, retailers, professional services)
1.5
k+
Happy Customers
reached via our digital systems
How we help: our 4-step approach
- Understand: We audit your digital footprint – customers, channels, tech stack.
- Design: We ensure human-centered UX and clear brand messaging that makes every click count.
- Build & Integrate: We provide fast, secure development – M-PESA, CRM, chat/messaging and analytics connections.
- Measure & Grow: We provide continuous optimization driven by real metrics and KPIs.
Our Vision and Mission
Our vision is a Kenya where every business uses simple, smart technology to compete and thrive.
Our mission is to create an amazing future for your business by improving customer experience, reducing operational friction, and delivering measurable returns through human-centered digital solutions.
Our Values
Customer-Obsessed
We build customer-centric digital solutions that help Kenyan businesses grow online through innovation, support, and personalized digital transformation experiences.
Delightful
Metridata creates delightful digital experiences for Kenyan brands. User-friendly websites, engaging designs, and seamless interactions that boost customer satisfaction.
Accountable
We deliver reliable, measurable, and accountable digital marketing services that help businesses in Kenya achieve consistent online growth and visibility.
Idealistic
At Metridata, we innovate with purpose — empowering African businesses to build a smarter, sustainable, and digitally connected future together.
Our Team
Emily Hayes
Head of UX/UI
Emily has 10+ years designing enterprise and consumer interfaces focused on clarity and conversion.
Sangwen K.
Digital Strategy Lead
Sangwen blends analytics and creativity to build marketing systems that scale.
Alex Parker
Customer Support Specialist
Alex ensures onboarding and support are painless — your team’s go-to for smooth handovers.
David Carter
Project Manager
David delivers cross-functional projects on time with friendly rigor and transparent reporting.
Sophia Lee
Sales & Partnerships Manager
Sophia matches clients with the right solutions and builds long-term partnerships.
Emma Reynolds
Growth & Content Coordinator
Emma crafts campaigns and content that speak to Kenyan customers.
Work with us
Whether you are an SME in Nairobi or an enterprise expanding across Kenya, we will help you:
- Convert website traffic into customers
- Automate manual processes (M-PESA + CRM)
- Unlock insights from your data